Purpose
This format delivers news clearly and completely without editorial framing. It follows a natural sequence: what happened, the core details, supporting context, a human voice or additional perspective, and a call to action. It trusts the news to speak for itself and works as a direct replacement for link posts that typically get low engagement.
Structure
The carousel opens with a headline stating the news clearly.
Two slides cover the core information and supporting context.
One slide features a direct quote if available, or an additional perspective.
The carousel closes with a call to action.
Best used when
The source content is a press release, partnership announcement, or company milestone
The goal is clear, professional communication
The news speaks for itself without needing editorial reframing