Purpose
This format structures the entire story around three single words or very short phrases that each capture one dimension of the news. Each word acts as a bold typographic anchor, paired with a supporting line that unpacks it. The format forces extreme clarity: if the story cannot be captured in three words, it is not yet understood clearly enough.
Structure
The carousel opens with a headline stating the news.
Three slides follow, each featuring an anchor word paired with a supporting line that explains what the word means in context.
The carousel closes with a call to action.
Best used when
The news has clear, distinct dimensions that can each be captured in a word or short phrase
A designed, typographic visual style suits the content
The goal is to make the carousel feel intentional and structured rather than simply informational