Purpose
This format builds the entire carousel around a single person, achievement, or milestone. Instead of covering everything in the source content, it goes deep on one thing. The heart of the format is the spotlight statement: a single bold line that captures the full significance of the story before the details arrive.
Structure
The carousel opens with a headline framing the story around the person or achievement.
A spotlight statement captures the significance in one bold line.
Two slides provide the substance and context.
The carousel closes with a call to action.
Best used when
There is a compelling person or accomplishment at the center of the news
The content would benefit from a narrative focus rather than a factual overview
The carousel is likely to be shared by the person being spotlighted