The "Basic Need Creator" is designed to transform unstructured text from e-commerce product pages into engaging consumer videos. This creator focuses on identifying consumer needs and connecting them to the product category, making the content informative and appealing to the target audience.

Input Section

The Creator begins by accepting the following inputs:
​Text: The unstructured text from an e-commerce product page.
​User Input: Optional instructions that can define the most important target group.

This section involves analyzing the provided text and User Input to gather vital information: • Defines the product category.
• Identifies three everyday issues consumers face before looking for products in this
category.
• Transforms these everyday issues into higher-level needs or issues.
• Defines the most important target group from the User Input or by analyzing the higher-
level needs.

In crafting the output, this Creator employs a structured and narrative-driven approach:
​Creative Headline: Writes a creative, inspiring, and exciting headline that combines the
target group (without using it verbatim) and the product category.
​First Paragraph: Writes two sentences in second-person form that continue the theme from
the headline and address the same target group, connecting it to a corresponding higher-
level need or issue.
​Second Paragraph: Writes a three-sentence paragraph in second-person form that delves
deeper into how the target group can benefit from general product characteristics, building the vendor's expertise without mentioning the product name.
​Third Paragraph: Writes a two-sentence paragraph emphasizing the importance of trustworthy information for the target group and how buying advice can help make the smartest purchase.
​Call to Action: Writes a CTA, prompting the user to click to learn more about this type of product.

This Creator is ideal for

E-commerce Product Pages: Transforming unstructured product information into engaging
consumer videos that attract and inform potential buyers.
​Content Marketing: Enhancing content marketing efforts with well-structured, target-group-
focused videos.
​Consumer Education: Providing valuable insights and advice to consumers, helping them
make informed purchasing decisions.

Step-by-Step Instructions

1. Provide the Product Page Text: Input the complete unstructured text from thee-commerce product page.
​2. Set User Input: Optionally, specify the most important target group if you want to emphasize a particular audience.
​3. Run the Creator: Allow the model to analyze the inputs and generate the structured consumer video script.
​4. Review and Customize: Fine-tune the generated script to better match the specific requirements.

Highlight Specific Needs: Use the User Input to focus on particular consumer needs or issues related to the product category.
​Adapt for Various Audiences: Customize the narrative to better appeal to different segments of your target audience.